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Privacy and Cookie Policy Effective Date: 19 October 2025 Controller: Denney.ai (“we”, “us”, “our”) Website: https://denney.ai Email: support@denneystudio.com 1. Introduction Your privacy is important to us. This Privacy and Cookie Policy explains how Denney.ai collects, uses, stores, and protects personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website or services, you agree to this policy. If you do not agree, please discontinue use immediately. 2. Who We Are and Contact Denney.ai is the data controller responsible for the personal information collected through our website and services. We have not appointed a statutory Data Protection Officer. For any privacy questions, requests, or complaints, please contact: 📧 support@denneystudio.com 3. Information We Collect We collect information in two main ways: a) Information You Provide Voluntarily Contact details: such as name and email address when you contact us. User-generated content: text, images, or other materials you submit for publication. Support enquiries: messages you send via forms or email. b) Information Collected Automatically When you visit our website, certain technical data is automatically collected by our servers or service providers for operational and security reasons. This may include: Your device’s IP address and browser type/version. The pages you visit, the time and date of your visit, and the time spent on each page. Referring websites or links that led you to us. General diagnostic and performance data. This “log data” helps maintain site security, detect errors, and improve performance. It is typically retained for a short period and automatically deleted or anonymised. c) Cookies and Analytics We use cookies and analytics tools to understand how visitors interact with our site and to improve user experience. More details are provided in the Cookie Policy section below. Children’s Privacy: We do not target or knowingly collect personal information from children under 13. 4. Purposes and Lawful Bases for Processing Purpose Data Types Lawful Basis Provide and operate the website and services Contact, usage Contract / Legitimate Interests Respond to enquiries Contact details, message content Contract / Legitimate Interests Security and fraud prevention IP, logs, technical data Legitimate Interests / Legal Obligation Analytics and service improvement Usage, cookies Legitimate Interests Marketing communications Contact details Consent Legal and regulatory compliance All relevant data Legal Obligation We process only the minimum personal data necessary for each purpose. 5. User-Generated Content If you submit or upload content to be published on Denney.ai or affiliated platforms, you grant us a limited licence to display and distribute that content as intended. Once public, removal does not guarantee complete deletion from third-party caches or archives. 6. Automated Decision-Making / AI-Generated Outputs Our services may use AI systems to generate text, answers, or recommendations. We do not make solely automated decisions that have legal or similarly significant effects on individuals. You may request human review or object to automated processing by contacting support@denneystudio.com . 7. Sources of Data We may receive limited information from: Publicly available sources (e.g. social media posts consistent with your privacy settings). Trusted partners or processors providing analytics, hosting, or communications. 8. Retention Periods We keep personal information only as long as necessary for our purposes or legal obligations. Category Retention Period Support enquiries Up to 24 months after closure Analytics data 26 months (then anonymised) Server logs 30–90 days (typical hosting retention) Legal/financial records Up to 7 years When data is no longer required, it is securely deleted or anonymised. 9. Sharing and Disclosure We may share personal data with: Hosting and infrastructure providers (for website operation and security) Analytics providers (e.g. Google Analytics) Email and support service providers Professional advisers, regulators, or law enforcement (where legally required) Business successors or acquirers in case of sale or merger All third parties are bound by confidentiality and data protection obligations consistent with UK GDPR. 10. International Transfers Your information is stored primarily in the United Kingdom. If data is transferred outside the UK, we ensure appropriate safeguards, such as: Adequacy Regulations (destinations approved by the UK Government), or Standard Contractual Clauses (SCCs) with the UK Addendum / IDTA. 11. Security We apply technical and organisational measures to protect your information, including: Encrypted data transmission (HTTPS) Firewalls and intrusion monitoring Limited employee access on a need-to-know basis While we take all reasonable steps to protect your data, no electronic storage or transmission is 100% secure. 12. Your Rights under UK GDPR You have the right to: Be informed about how your data is used. Access your personal information. Rectify inaccurate or incomplete information. Request erasure of your data (“right to be forgotten”). Restrict processing in certain situations. Object to processing based on legitimate interests or direct marketing. Data portability, where applicable. Withdraw consent at any time (without affecting prior lawful processing). To exercise any of these rights, contact support@denneystudio.com . If you are dissatisfied with our response, you may complain to the Information Commissioner’s Office (ICO): 📞 0303 123 1113 🌐 https://ico.org.uk 13. Marketing Preferences We will only send marketing communications with your consent. You can unsubscribe at any time by clicking the link in emails or contacting support@denneystudio.com . We will not discriminate against you for opting out. 14. Data Breach Notification In the event of a personal data breach, we will notify the ICO within 72 hours if required and affected users without undue delay if their rights or freedoms are at risk. 15. Business Transfers If Denney.ai undergoes a merger, acquisition, or sale of assets, your information may transfer to the new owner under the same privacy commitments. 16. Third-Party Links Our site may include links to other websites. We are not responsible for their content, privacy policies, or data practices. 17. Cookies and Similar Technologies 17.1 What Are Cookies? Cookies are small files placed on your device that store data about your browsing preferences. They help websites function properly and provide analytics for improvement. 17.2 How We Use Cookies We use cookies to: Keep our website secure and functional Remember user preferences Analyse site usage and performance Deliver or measure marketing (with your consent) 17.3 Types of Cookies Type Purpose Example Expiry Provider Strictly Necessary Required for basic site operation Session ID Session Denney.ai Functional Store preferences Language setting 1 year Denney.ai Analytics Measure usage and performance _ga, _gid 1 day–26 months Google Analytics Marketing Customise ads (only if consented) Ad pixels Up to 13 months Third parties 17.4 Managing Cookie Preferences When you first visit our site, you’ll see a cookie banner allowing you to accept or reject non-essential cookies. You can change your settings at any time via the Cookie Settings link on our site. We store your cookie preferences for 12 months or until you clear cookies. 17.5 Browser Controls You can also control cookies through your browser settings. Disabling some cookies may affect site performance. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout 17.6 Updates to Cookie Policy We may update this section periodically to reflect changes in technology or law. The latest version is always available at https://denney.ai/privacy . 18. Data from Third-Party Services We may integrate or link to third-party tools (e.g., analytics, payment processors, or hosting). Each has its own privacy policy, which governs how your data is handled within those services. 19. Policy Updates We may revise this policy from time to time to reflect changes in our operations or legal requirements. Any updates will appear on this page with a new effective date. Continued use of our website after updates constitutes acceptance. 20. Contact Us For privacy or cookie-related questions: 📧 support@denneystudio.com